ev.energy app

Contributed to the improvement of the user experience of an EV charging app, and designed custom versions of the white-labelled app.

Ev.energy app

Project overview

Worked on the product team of ev.energy, a mobile app for Electric Vehicle charging, which was also available as a white-labelled product for customers like Volkswagen, NationalGrid, MCE Sync, and Silicon Valley Clean Energy.

Role

• Collaborated with PMs, designers, and engineers in an Agile environment to scope, design and deliver major features that improved the native app’s user experience.

• Designed customisable white-label versions of the app, adapting user flows and UI to meet diverse client needs while maintaining brand consistency.

• Produced detailed handoff documentation to support the developers’ execution of the design requirements.

• Partnered with UX researchers to run tests of design prototypes.

• Contributed to the app’s design system to support scalability, consistency, and efficiency across teams.

• Designed marketing visual assets to support go-to-market efforts for ev.energy and its partners.

Tools

Figma, FigmaJam, Notion, Jira, Maze, Loom, Lottie, Adobe Illustrator, GitHub.

Timeline

June 2021 - Dec 2022

Platform

iOS, Android

Some of my contributions to ev.energy

Charge History

Redesigned the Charge History interface of the native app to improve content structure and visual clarity, leading to higher user satisfaction reflected in app store reviews and usability testing.

Ev Screens

Whitelabels

I collaborated closely with key stakeholders and product managers to design customisable white-label versions of the native app, adapting user flows and UI to meet diverse client needs while maintaining brand consistency.

Working cross-functionally with product, commercial, and engineering teams, I ensured design flexibility across white-label implementations without compromising the integrity of the native experience.

Example: Rewards screen

I adapted the native Rewards screen into a white-label Incentives version tailored for Massachusetts EV drivers.

The design focused clarity, payment transparency, and regional compliance, with a streamlined user flow that clearly presents earned incentives and monthly breakdowns to help users easily track payouts and understand their benefits.

Ev Screens

Whitelabel clients included: Volkswagen, National Grid, Silicon Valley Clean Energy, MCE Sync, amongst others.

Volkswagen National Grid Silicon Valley MCE

Marketing visual assets

Collaborated closely with the marketing team to design App Store/Google Play assets, marketing landing pages and other visual assets to support go-to-market efforts for ev.energy and its partners and utilities.

Volkswagen National Grid
Google Play Google Play White Labels