I'm Maribel, a Product Designer with 7+ years of experience.
I'm passionate about crafting intuitive, engaging, and user-centric experiences that drive business and user value.
I'm passionate about crafting intuitive, engaging, and user-centric experiences that drive business and user value.
Fueled by my passion for art and creativity, I began my career in Graphic Design at Oxford Brookes University. I then pursued an MA in Digital Design (UX/UI) at Birkbeck, University of London, where I discovered the power of design beyond aesthetics to improve experiences and solve problems.
Since then, I've designed solutions across various industries, working in agile environments that sharpened my ability to apply user-centered principles to complex business challenges while growing as a designer.
My design approach is purpose-driven, rooted in real user needs, aligned with business goals, and shaped through close collaboration.
UX/UI Design, User Research, Usability Testing, Competitor Analysis, User Flows, Wireframing, Prototyping, Design Systems, Visual Design, Branding, Accessibility (WCAG), Responsive Design, Animation, Agile Workflow.
HTML5, CSS3, JavaScript, Tailwind CSS, React, React Native, NodeJS.
Figma, FigJam, Adobe Creative Suite (Ps, Ai, Id, Ae), Webflow, Cursor, Astro, GitHub, MongoDB, Fastify, Jira, Notion, Lottie, Idiogram, Midjourney, Google Analytics, Google Search Console, Ahrefs.
When I'm not designing, you'll probably find me dancing my heart out in a Zumba or pop dance class, or having fun with some kind of art.