Awala Website Redesign
Designed and built a responsive multi-language marketing site for Awala, a platform to build offline-compatible apps, significantly increasing traffic by 4x and user engagement by 20% in 6 months.
Designed and built a responsive multi-language marketing site for Awala, a platform to build offline-compatible apps, significantly increasing traffic by 4x and user engagement by 20% in 6 months.
Awala is an all-in-one app to bypass Internet censorship caused by governments, foreign militaries, and civil wars. It includes a secure built Awala VPN, which is specifically designed to climb over the Great Firewall of China and access the free Internet.
I led the website UX/UI redesign, created all custom illustrations, and implemented the site. I also handled SEO optimisation, multi-language architecture, and ensured full responsive design.
Figma, FigmaJam, Illustrator, Cursor, Astro, TailwindCSS, Google Analytics, Google Search Console, Ahrefs.
April - June 2024
The existing Awala website struggled to effectively communicate the value proposition and functionality of the product. Its design was text-heavy, visually outdated, and lacked a clear hierarchy.
Key features were buried in dense paragraphs, while weak visuals and a lack of human connection made the platform feel impersonal and untrustworthy. Overall, the site did not reflect the importance or credibility of Awala’s work in circumventing internet censorship.
The challenge was to transform the Awala website into a modern, intuitive, and visually compelling platform that effectively communicates its mission to their target audience, while also maintaining a friendly, accessible tone despite the seriousness of the subject matter.
Simplified content structure with bold headlines and concise copy that immediately communicate Awala's purpose and benefits.
Crafted a bold visual identity using custom illustrations to balance the serious mission with a welcoming tone. I used bold headlines, generous whitespace, icons and a consistent color palette of deep blues and vibrant yellows to create visual contrast and clarity.
Reorganized content into intuitive, scroll-friendly sections that guide users through the product's features, benefits, and calls to action.
Added a personal founder message, highlighted reputable funders, and emphasized the open-source nature of the project to build trust.
Clearly displayed key features like decentralized infrastructure, no special hardware, and open-source code in a scannable, icon-supported format.
Strategically placed, high-contrast call-to-action buttons throughout the site encourage downloads and newsletter signups.
Adopted empathetic language and inclusive visuals to resonate with a diverse, global audience affected by censorship and conflict.
I built the fully responsive site using Astro, Tailwind CSS, and React, in close collaboration with the tech lead, who reviewed the code and provided technical guidance throughout the process.
I also integrated OG tags, JSON schema, and optimised the site for SEO by conducting keyword research, refining titles and meta descriptions, creating descriptive URLs, and optimising images.
Since launch, the redesigned Awala website has delivered measurable results. Within six months, site traffic increased by 4X, and user engagement rose by 20%, reflecting improved clarity, trust, and usability.