Radix Website Redesign

Client: Radix is a revolutionary distributed ledger technology architecture that is scalable, easy to use, and can be built and deployed via API.

Project Overview: I worked with the design team for around 5 months in the redesign of Radix’s website along with creating a new website style guide. We faced exciting design, UX and UI challenges with the site, owing mainly to the many goal destinations on the site and the large and varied user personas we expect to be interacting with the website.

Finding informational content a home that made sense to both users and search engines meant that we spent a significant portion of the project mapping out the site’s architecture and potential user journeys.