Indeed Mobile App Redesign – Case Study
This case study is a part of the User Interface Design course at Coursera. The project involved redesigning the Indeed mobile app. The purpose was to simulate a real-world design sprint in recreating an app for college students in order to redefine the job application experience.
Skills: User Research, Information Architecture, Wireframing, Prototyping, Visual Design and User Testing.
Tools: Marvel, Photoshop, Balsamiq, draw.io
Challenge
How can we prevent drop-offs in the job application process?
Solution
Analyse Current Experience
I began the design process by going through all the user interactions within the app to get a better understanding of the experience. I noticed that there were roadblocks in being able to complete one job application flow in the mobile experience. The user will be prompted to manually enter in their personal and professional information in the Indeed Resume section of the app before being able to apply to a job. If users can’t apply to the job directly from the app, Indeed will redirect the user to the job post’s original site in their browser to repeat the process.
User Interviews
In order to understand the experience from the customer’s perspective, it was recruited 8 college students (21 – 24) who have previously applied to internships and/or jobs. I had the participants walk through the job application process within the app, asking for their opinion on their experience along the way. The study was concluded by uncovering three main user pain points:
User Flow and UI
The pressing issue was the inconvenience the app provided for the users when it came to applying to jobs with a resume. The easiest way to go about tackling this problem was to allow users to upload and parse their data directly into the app. This technology has been widely adopted by a lot of Cloud-enabled platforms today like Dropbox and Google Drive. I went ahead and mocked up what the ideal user flow would be for the redesign.
Iterating and Testing
User Goals:
- Add visuals to build user trust and reduce cognitive overload.
- Simplify the resume entry and application processes.
- Bring content to the forefront and eliminate unnecessary steps.
- Prioritize job overview to enhance search.
Visual Treatment:
Once the flow was finalised, I researched existing job search apps to get a sense of current design trends. I made sure that the redesign was created with the most recent iOS UI conventions in mind.
Prototype and User Testing
I used Marvel to create all the high-fidelity mockups and to create an interactive prototype. I made sure that the final design followed current iOS conventions. I tested the redesigned experience with users using the interactive prototype to see if there were any more opportunities for improvement. I brought the same group of students from the initial user interviews to test the redesigned version with the streamlined application process.
